Pupils should learn how to evaluate the needs of an audience and to design appropriately.
"By the end of Key Stage Two children should be able to carry out audience research and consider the needs and opinions of their intended audience. They should be able to present their ideas to an audience and then develop them according to the feedback they receive. They should have an understanding of how different fonts, colour schemes, images etc can appeal to different audiences."
KS2 Statement 2a
Pupils should learn how to evaluate the needs of an audience and to design appropriately.
"By the end of Key Stage Two children should be able to carry out audience research and consider the needs and opinions of their intended audience. They should be able to present their ideas to an audience and then develop them according to the feedback they receive. They should have an understanding of how different fonts, colour schemes, images etc can appeal to different audiences."